OpenAI launches a self-serve ChatGPT Ads Manager

For years, the promise of ChatGPT was a simple one - you came to it for a straight answer. The company argued that was the whole point. You paid for it, so the answers weren't shaped by advertisers. Advertising, by that logic, was a last resort. This year, the last resort arrived. In January, OpenAI began testing ads inside ChatGPT's free tier. This month, it went further and launched a self-serve ad platform. Any business can now buy ads inside ChatGPT directly, without going through an agency. OpenAI is reportedly targeting two and a half billion dollars in advertising revenue this year. And one hundred billion dollars a year by the end of the decade. The product millions trusted for answers untouched by advertising now sits inside an advertising marketplace. It is courting everyone from global ad agencies to small businesses that never advertised before. For years, the case for ChatGPT was that no one was buying influence over its answers. Now there is a sales team.