umbrella brand site + traffic hub launch — vellumray
launched vellumray.com as the business brand site and traffic hub for future product experiments, with a live legal page and branded email forwarding.
vellumray.com was launched as the business-facing brand site for future product experiments. the main goal was to create one clean place to point traffic, ads, support, and payments without forcing any single product site to represent the whole business.
artlu.ai works as the public tracker, but it is not the right surface for paid traffic or business identity across different products. vellumray fixes that. the site was intentionally simple: homepage, legal page, product links, and enough brand context to work as the front layer for future launches.
the setup took more dashboard work than code. cloudflare pages, dns cleanup, nameserver changes, custom domain wiring, and email routing all had to line up before the site was actually usable. once that was done, hello@vellumray.com and support@vellumray.com were routed into the existing inbox so the brand had a real public contact path.
the important win was not just getting a domain live. it was creating a proper business and traffic layer for testing multiple software products under one name.