creative intelligence tagging workbench - AdsMetri
Tag Meta ad creatives by hand and compare performance across 7 tag dimensions.
What is AdsMetri Creative Intelligence?
A workbench for tagging Meta ad creatives by hand so you can compare performance across creative types, hooks, video structures, and visual styles.
What it does
Syncs ad-level creatives + daily performance snapshots from Meta. Shows them in a dense ops table with thumbnail, campaign / ad set, product, type/hook chips, status, spend, ROAS, CPA, CTR, purchases, tagged-state pill.
Click a row to open the tagging drawer — preview frame and external links on the left, 7 multi-select tag dimensions on the right, sticky Save + Next footer. External preview links cover the live Instagram and Facebook posts plus the Meta "share this ad" popover (two fb.me/adspreview/* URLs, one for Facebook-login viewers and one for managed-Meta accounts).
Keyboard flow: ↵ Save + Next, S Save, K Skip, 1-9 pick chip, Esc close.
Manage-tags page to rename, archive, merge per ad account.
How it works
Tags are stored as comma-separated slugs per dimension — multi-select round-trips through the existing single-string field, no schema break. External preview links come from Meta's ad.previews edge plus the creative's IG/FB permalinks. No inline video embed — Meta gates that permission, so the preview frame stays thumbnail-only with a small VIDEO badge.
Built with
React 19 · tRPC 11 · shadcn/Radix · Tailwind · Drizzle · MySQL · Meta Graph API v25.0