site snapshot entered the paid traffic phase

Today shifted SiteSnapshot from product plumbing into traffic acquisition. The first Google Search campaign was built, advertiser verification was completed, purchase and begin-checkout conversions were wired into Google Ads, and the campaign made it to live learning status.

The messy part was deployment. Adding the Google Ads env vars pushed Netlify Functions over the AWS Lambda environment variable size limit, so the fix was to stop treating those IDs like secrets and move the public tracking identifiers into frontend code. That kept tracking intact and got the deploy through.

This feels like a different phase of the project now. The product already worked end to end, but today was about making it legible to acquisition systems: policy pages, trust copy, conversion wiring, and an ad account that can actually start gathering intent data.