# google ads launch setup + conversion tracking — sitesnapshot

Set up the first Google Search campaign for SiteSnapshot, wired Google Ads purchase and begin-checkout tracking, completed advertiser verification, and got the campaign live.

Type: project entry

Published: 2026-03-30

[Original page](<https://artlu.ai/project/google-ads-launch-setup-conversion-tracking-sitesnapshot>)

[Browse this group](<https://artlu.ai/ai/groups/pipelinecpc.md>)

Parent project: PipelineCPC

Recorded status: launched

Updated: 2026-05-20T19:37:39.331Z

Technologies: Vite, Stripe, Firebase, Google Ads, Netlify

## Details

Built the first Search-only Google Ads campaign for SiteSnapshot with controlled keyword targeting, ads, sitelinks, budget, and geo targeting. Created purchase and begin-checkout conversion actions in Google Ads, captured the conversion labels, and wired tracking into the app. When Netlify deploys started failing because function environment variables exceeded the AWS Lambda 4KB limit, moved the Google Ads tracking identifiers into frontend code instead of keeping them in Netlify env vars. Completed advertiser verification tasks, got the campaign published, and left it in learning so real search-term data can start coming in.

## Links

[Site or demo](<https://sitesnapshot.org/>)

## Related build notes

[site snapshot entered the paid traffic phase](<https://artlu.ai/ai/log/day-13-site-snapshot-entered-the-paid-traffic-phase.md>)


Status and dates describe the published record, not a recent test of an external service. Missing details are not inferred. Public links do not imply an open-source licence or permission to reuse material.

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